Uber Eats’ domination campaign took over Montreal subway stations through strategic vinyl wraps and digital large format networks. This campaign aimed to promote select restaurants available for delivery through the Uber Eats app, captivating commuters with enticing visuals and tempting food imagery. By leveraging vinyl wraps, digital networks, and engaging content, Uber Eats successfully promoted its platform and partnered restaurants—enhancing brand visibility, driving app downloads and satisfying appetites throughout the city.